The project

For the first time in 2013 Philippines launched a multimedia campaign on euronews to boost European visitors into the amazing archipelago.

As representative of euronews in the Philippines, Vision Plus has successfully negotiated and signed the campaign with Dentsu Philippines, the media agency managing the 2013 account of DOT.

The two-leg campaign was broadcasted in March, April and May and then in the second part of the year in September, October and November.

The videos on the right were part of the TV campaign and were produced by BBDO Guerrero and helped to conceive the campaign "It's more fun in the Philippines".

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